BL Agro Group, the maker of popular brands Bail Kolhu and Nourish, has unveiled an ambitious plan to become a USD 2.25-billion (₹20,000-crore) group by 2030, backed by an investment of ₹3,000 crore over the next five years. The company aims to more than double its current revenue of ₹8,000 crore by entering new categories, scaling manufacturing, and tapping global partnerships.
“We are planning to invest ₹3,000 crore in the next five years to fund our expansion into new food categories like rice and milk,” said Navneet Ravikar, CEO of BL Agro, in an interview with PTI. The group plans to establish a 360-degree value chain encompassing manufacturing, processing, feed units, and Compressed Bio Gas (CBG) facilities, ensuring sustainability and community participation.
The investment will be financed through a mix of joint ventures and internal accruals, Ravikar said, adding that several international companies from Russia, the Middle East, Europe, and South America have shown interest in partnering with BL Agro.
The group recently signed an MoU with the Ministry of Food Processing Industries (MoFPI) to invest ₹1,660 crore in a greenfield integrated agro-processing project in Bareilly, featuring a fully automated rice mill and edible oil refining plant.
As part of its premiumisation strategy, BL Agro will launch ‘Leads Connect’, a new brand aimed at catering to India’s growing appetite for high-end food products. The company will continue expanding its ‘Nourish’ range, which currently includes 67 products and contributes nearly ₹4,500 crore to the group’s business.
At present, around 75% of BL Agro’s revenue comes from Bail Kolhu edible oils, with the rest contributed by Nourish and other brands. The company plans to balance this ratio as it scales its food portfolio, targeting Gen Z and urban consumers with macaroni, multigrain atta, dalia, and healthy pasta variants.
“We want something for every segment — from the mass market to the marquee premium space,” Ravikar said. “With Leads Connect, we’ll bring the best global commodities into India and build a strong value-driven brand.”
Beyond domestic growth, BL Agro is eyeing exports through government-to-government (G2G) and business-to-business (B2B) partnerships, aiming to become a manufacturing and export hub rather than a traditional trading entity.
From its humble beginnings as a mustard trading enterprise in Bareilly, BL Agro has evolved into a diversified food conglomerate with group companies including BL Agro Industries, Leads Connect, Leads NexTech, and Leads Agri Genetics — now setting its sights firmly on becoming a global food powerhouse by 2030.