Feb 23, 2021
Blue Star is expanding its manufacturing capacity of its deep freezers and storage water coolers and hence is in the process of setting up a new plant with an investment of Rs 130 crore at its existing facility at Wada in Maharashtra. This new plant comes to strengthen its commercial refrigeration footprint and will cater to the rising demand for commercial refrigeration products.
Blue Star is all set to double its production capacity for deep freezers and for this the new plant is being constructed on a built-up area of 19,300 sq.m and will have a capacity to produce around 2 lakh deep freezers and 1 lakh storage water coolers per annum. It is in the advanced stages of completion and is likely to be commissioned towards the end of this year.
According to B. Thiagarajan, MD, Blue Star, the need for commercial refrigeration in India is increasingly becoming vital across industries be it for pharmaceutical or healthcare, agriculture, hospitality, food processing, or dairy, amongst others. In fact, compared to the developed countries, commercial refrigeration adoption in India is only at a sub-5% level, which translates into huge opportunities for us.
The company’s facilities at Wada and Ahmedabad are dedicated to manufacturing its wide range of commercial refrigeration products. Blue Star plans to double its revenues in the commercial refrigeration segment in the next three years.
The company has been offering a wide spectrum of commercial refrigeration products and cold chain equipment catering to various segments such as pharmaceutical and healthcare, agriculture, dairy, ice-cream, processed foods, hotels, restaurants, fast food chains, quick service restaurants, and retail outlets, besides several institutional clients.
To further support the pharmaceutical and healthcare sectors, the company announced the launch of a new range of commercial refrigeration products and solutions which are ideal for storing vaccines. These comprise specifically designed temperature controlled refrigerators and transporters, which are integral for building a robust ecosystem for vaccine distribution in India.
Currently, Blue Star has around 1,500 trained channel partners for commercial refrigeration, spanning across cities in India, with 50% of them present in Tier3, 4, 5, and 6 markets.