Britannia Industries, in collaboration with NIC Ice Creams (by Walko Food Company), has launched the indulgent NIC Bourbon Ice Cream, a delicious fusion that combines creamy chocolate ice cream with crunchy chunks of Britannia’s beloved Bourbon biscuits. The launch marks the next step in Britannia’s journey to extend the Bourbon experience into new formats, following the success of the Winkin’ Cow Bourbon Shake in 2024.
Bringing the product to life is a witty, playful campaign conceptualised by The Womb. Set inside a global diplomatic arena, the film uses a light-hearted scenario featuring an Indian ambassador torn between two tempting dessert choices—chocolate biscuits or chocolate ice cream. The dilemma resolves with a simple message: “Love both? Then have both.” The campaign cleverly celebrates the delight of indulging in both favourites in one irresistible bite.
Siddharth Gupta, General Manager – Marketing at Britannia Industries, expressed excitement about the collaboration: “Britannia Bourbon has always held a special place in the hearts of our consumers, and we’re excited to offer them yet another way to enjoy this iconic flavour. NIC Bourbon Ice Cream is our way of celebrating the love that Bourbon fans have shared with us over the years.”
Raj Bhandari, Director at Walko Food Company Pvt. Ltd., added, “NIC has always been committed to delighting our customers with premium ice creams, from fresh fruit flavours to timeless Indian classics. This limited-edition NIC Bourbon Ice Cream – packed with delicious Bourbon chunks in rich chocolate ice cream – is a treat for fans of both brands.”
Suyash Khabya, Chief Creative Officer at The Womb, said, “Britannia Bourbon is the OG chocolate biscuit. Everything we do with the brand is anchored in its essence of ‘chocolate chocolate chocolate’. With the addition of NIC chocolate ice cream, we’ve crafted a fun narrative about how the world unites over something so indulgently chocolatey. The world needs more chocolate than conflict.”
With this limited-edition launch, Britannia and NIC offer consumers a novel dessert that merges nostalgia with indulgence, giving fans of both chocolate biscuits and premium ice creams the best of both worlds.