Feb 10, 2021
Britannia Treat with its crème wafers has collaborated with Grofers for a strategic partnership and will soon introduce a Rs.10 pack with the aim to bring easy affordability to the consumers.
The crème wafers are light and perfect, quick on-the-go snack for children that promises a ‘center-filled’ taste with a wonderful experience.
Speaking at the launch of the product, Vipin Kataria, Head-Adjacency Businesses, Britannia Industries, said, “Pre-Covid, children would often use their pocket money to buy their favourite snacks, however, the pandemic put a stop to that. In fact, the decisions for any sort of purchase is now in the hands of the parents. Through the launch of this new SKU of crème wafers we want to drop it into the shopping basket of mothers, be it offline or online. We are glad to have partnered with Grofers, one of the leading e-commerce platforms in the country.”
“We are excited to partner with a brand like Britannia that has been at the forefront of the Indian food and beverage industry. With the launch of the new SKU of Britannia Treat Crème Wafers, we look forward to providing an integrated family shopping experience on our platform, which will delight both the mothers and their little ones” said Anish Shrivastava, VP- Category at Grofers.
To publicize the launch, Britannia released an ad wherein the kid asks his mom to buy him a pack of crème wafers. The kid’s persuasion wins as the product being pocket-friendly is delivered to his doorstep. The snack is available across all retail outlets in India.