Winkin’ Cow, the beloved milkshake brand under Britannia’s umbrella, has joined forces with Britannia Bourbon to introduce a revolutionary product. The launch of Bourbon thick shakes marks a historic milestone for both brands, signalling a bold departure from traditional norms within the Britannia family.
Since its establishment in 2018, Winkin’ Cow has garnered widespread acclaim, achieving remarkable growth and gathering a revenue of Rs. 100 crores in FY 2022. Renowned for its velvety texture and diverse flavour range, the brand has captured the hearts of consumers nationwide. With the introduction of the Bourbon Shake, Winkin’ Cow ventures into uncharted territory, combining the timeless essence of Britannia Bourbon with its own expertise in crafting indulgent milkshakes.
Amit Doshi, Britannia Industries’ Chief Marketing Officer, expressed enthusiasm for the collaboration, stating, “As we celebrate 70 years of Britannia Bourbon, our partnership with Winkin’ Cow marks a momentous occasion in Britannia’s journey. The Winkin’ Cow Bourbon Shake represents a harmonious blend of two iconic brands, offering consumers unparalleled indulgence. Through this collaboration, we aim to pay homage to the legacy of India’s beloved Britannia Bourbon biscuit while pioneering innovative experiences for our customers.”
Abhishek Sinha, Chief Business Officer—Dairy and CEO of Britannia Bel Foods, echoed Doshi’s sentiments, emphasizing the strategic significance of the Bourbon Shake launch. He remarked, “We are thrilled to introduce the Bourbon Shake as the latest addition to our Winkin’ Cow lineup. This innovative product, born from the fusion of two iconic Britannia brands, underscores our commitment to meeting consumer demands and strengthening our brand presence. The growing popularity of flavoured milk and dairy products in India further motivates our pursuit of innovation. By infusing the classic Britannia Bourbon flavour into our shakes, we aim to cater to the evolving preferences of chocolate enthusiasts while expanding our product range.”
The collaboration between Winkin’ Cow and Britannia Bourbon promises to redefine beverage consumption in India, offering consumers an unforgettable fusion of flavours and a testament to Britannia’s enduring legacy of quality and innovation.