Cargill India it is increasing the wellness edible oil portfolio and also its professional baking range sold in India as in-home consumption of food remains high in covid 2.0.
In India Cargill sells edible oils under the Sweekar, NatureFresh, and Gemini brands, and according to Piyush Patnaik, managing director, Cargill oil business in India, health through food is becoming a little less negotiable in the minds of the consumers.
Cargill’s branded oils reach over two lakh outlets in India. It competes with the likes of Marico’s Saffola and Adani Wilmar’s Fortune cooking oils.
Customers are looking for more health and wellness quotient in their baseline staples. Secondly, within the micro-indulgence space as well as the home-baking trend—where consumers use specialized ingredients such as fats and baking powder—demand has grown on the back of consumers experimenting with cooking more dishes at home.
Over the years Cargill India has relaunched its NatureFresh Acti-Heart and has also doubled its footprint on Gemini Rice Bran business and are now expanding their Olive Oil portfolio. More such products are in the pipeline for brands Gemini and NatureFresh.
“In the micro-indulgence space, our traditional brands Rath Vanaspati oil—is finding huge traction in many parts of India for making traditional dishes and sweets at home that they were probably consuming outside,” Patnaik added.
Its specialty baking products such as NatureFresh Professional Lite (fat) has seen a surge in demand on the back of increased in-home cooking. “So both within the health and wellness space and in the home indulgent space—we are making further additions,” he adjoined.