Bikaji Foods International has acquired a 55% stake in Ujjain-based snacks and frozen foods company Ariba Foods for Rs. 60.49 crores, the company announced in…
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Category: Corporate
Walmart Partners with Burger King to Offer Exclusive Discounts to Members
Walmart has announced a new partnership with Burger King to provide exclusive meal discounts to its Walmart Plus members. As part of this collaboration, starting…
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Coca-Cola India Appoints Greishma Singh as New Marketing VP
Coca-Cola India has named Greishma Singh as its new Vice President of Marketing. Singh, who has been with the Coca-Cola system for over 11 years…
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Kellanova Struggles in India’s Competitive Breakfast Market
Kellanova, the global cereal giant formerly known as The Kellogg Co., is facing significant challenges in India, where it has seen slow sales growth and…
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The Decline of Kirana Stores: Will Quick Commerce Accelerate Their Demise?
The rapid rise of quick commerce platforms such as Blinkit and Instamart is posing a serious challenge to India’s traditional kirana stores. Known for their…
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Burger King loses a 13-year trademark battle against Pune Restaurant
In a significant legal victory for a local Pune eatery, the Burger King Corporation has lost a 13-year-long legal battle over trademark infringement. The U.S.-based…
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FMCG Companies Target Middle Class with Premium Products
Fast-moving consumer goods (FMCG) companies are shifting their focus to the growing middle class, emphasizing innovation and premium products to drive growth. Brands like Dabur…
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PepsiCo Faces Lawsuit over Deceptive Marketing of Gatorade Protein Bars
A federal judge has ruled that PepsiCo can be sued for allegedly making false health claims about its Gatorade protein bars. The lawsuit, filed by…
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Mars Acquires Kellanova for $35.9 Billion in Landmark Food Industry Deal
Mars, the global giant known for its candy and gum brands, has agreed to purchase snack manufacturer Kellanova for $35.9 billion. This acquisition marks the…
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Consumer Brands Ramp up Influencer Marketing Strategies to Boost Engagement
Major consumer goods companies, including Hindustan Unilever (HUL), Dabur, and Godrej Consumer Products (GCP), are significantly enhancing their influencer marketing strategies to strengthen customer engagement,…
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