In a significant legal victory for a local Pune eatery, the Burger King Corporation has lost a 13-year-long legal battle over trademark infringement. The U.S.-based…
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Category: Corporate
FMCG Companies Target Middle Class with Premium Products
Fast-moving consumer goods (FMCG) companies are shifting their focus to the growing middle class, emphasizing innovation and premium products to drive growth. Brands like Dabur…
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PepsiCo Faces Lawsuit over Deceptive Marketing of Gatorade Protein Bars
A federal judge has ruled that PepsiCo can be sued for allegedly making false health claims about its Gatorade protein bars. The lawsuit, filed by…
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Mars Acquires Kellanova for $35.9 Billion in Landmark Food Industry Deal
Mars, the global giant known for its candy and gum brands, has agreed to purchase snack manufacturer Kellanova for $35.9 billion. This acquisition marks the…
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Consumer Brands Ramp up Influencer Marketing Strategies to Boost Engagement
Major consumer goods companies, including Hindustan Unilever (HUL), Dabur, and Godrej Consumer Products (GCP), are significantly enhancing their influencer marketing strategies to strengthen customer engagement,…
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Foodtech Startup Pluckk Aims for Rs. 200 Crore ARR; Expands Geographical Reach
Pluckk, a fresh produce foodtech startup backed by Bollywood actress Kareena Kapoor, is targeting a significant growth milestone. The company aims to double its annual…
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India Considers Significant Reduction in Food Weighing in New CPI Basket
A government panel in India is considering a major reduction in the weight of food in the country’s Consumer Price Index (CPI) by up to…
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HUL Must Evolve to Meet Aspirations of ‘New India’: MD Rohit Jawa
Hindustan Unilever (HUL) Managing Director Rohit Jawa emphasized the need for the company to revamp its strategy to align with the aspirations of a rapidly…
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Cargill Wins 2024 Sustainability Awards for Industry Leadership
Cargill has been honoured with two prestigious accolades at the 2024 Big Sustainability Awards (BIG). Recognized for its exceptional commitment to sustainability, Cargill secured the Sustainability…
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AICPDF Voices Concerns Over TCPL’s Handling of Distributors Post-Acquisition
The All-India Consumer Products Distributors Federation (AICPDF) has raised serious concerns regarding Tata Consumer Products Ltd.’s (TCPL) treatment of distributors following its acquisition of Capital…
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