Veeba, a condiment and sauce brand, is set to surpass the Rs. 1000 crore revenue mark in the Indian market this fiscal year. Founded in…
View More Veeba Elevates Its Marketing Game from MasterChef to the World Cup
Category: Corporate
Nirula’s Owner Expands Portfolio with Acquisition of Delhi-based Confectionary Chain ‘Angels in My Kitchen’
Private equity firm BanyanTree Growth Capital, the owner of the renowned food and beverage brand Nirula’s, has successfully acquired ‘Angels in My Kitchen,’ a confectionery…
View More Nirula’s Owner Expands Portfolio with Acquisition of Delhi-based Confectionary Chain ‘Angels in My Kitchen’
IRCTC Collaborates with Zomato to Enhance Rail Travellers’ Dining Experience
To enhance the culinary options available to railway passengers, the Indian Railway Catering and Tourism Corporation Ltd. (IRCTC) has joined forces with Zomato, a leading…
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Consumer Preferences Revealed: Brand Name vs. Generics in the Spotlight
A recent study published in the September 2023 Consumer Food Insights Report has shed light on the enduring debate between brand names and generic products.…
View More Consumer Preferences Revealed: Brand Name vs. Generics in the Spotlight
Karnataka Bank to Reclaim Over 50% of Coffee Day Global’s Outstanding Debt
Karnataka Bank is on the brink of recuperating a substantial portion of its outstanding dues by the end of this month through the debt sale…
View More Karnataka Bank to Reclaim Over 50% of Coffee Day Global’s Outstanding Debt
India’s Emergence as a Global Cold Supply Chain Hub: A Promising Path Forward
In recent years, India has showcased its immense potential to become a central player in the global cold supply chain industry. Fuelled by the growth…
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Zomato brings Xtreme Hyperlocal Delivery Service, Tapping into Its 3-Lakh Strong Delivery Fleet
Zomato has recently launched “Xtreme,” a hyperlocal delivery service designed to harness its massive two-wheeler fleet of over 3 lakh delivery executives. Sources indicate that…
View More Zomato brings Xtreme Hyperlocal Delivery Service, Tapping into Its 3-Lakh Strong Delivery Fleet
PepsiCo Starts Ambush Marketing Campaign to Challenge Coca-Cola’s Official World Cup Sponsorship
In a move that echoes the disruptive tactics of its iconic ‘Nothing Official About It’ campaign during the 1996 Cricket World Cup, PepsiCo has unveiled…
View More PepsiCo Starts Ambush Marketing Campaign to Challenge Coca-Cola’s Official World Cup Sponsorship
Paytm’s ONDC Network offers big Discounts and Free Delivery on a Wide Range of Products
In a bid to revolutionize the e-commerce landscape, Paytm’s ONDC Network has announced an incredible offer that’s set to delight shoppers across India. Customers can…
View More Paytm’s ONDC Network offers big Discounts and Free Delivery on a Wide Range of Products
MTR owner Orkla Restructures India Business into Three Units for Enhanced Growth
Orkla ASA, the Norwegian industrial investment company that owns MTR Foods, announced the reorganization of its Indian operations into a single business entity, Orkla India.…
View More MTR owner Orkla Restructures India Business into Three Units for Enhanced Growth