To meet the escalating demand in the region, Dabur is all set to establish a state-of-the-art factory in South India within the next year. CEO…
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Category: Corporate
Starbucks is going for Expansion and Affordability Strategies to Outshine competitors in India
In a bid to outpace the growing competition in India’s coffee cafe chain market, Starbucks is strategically focusing on rapid expansion and affordability. According to…
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Coca-Cola India bottling partner SLMG Beverages opens a new facility in Amethi
SLMG Beverages, a bottling partner of Coca-Cola in India, has opened a new factory in Amethi, Uttar Pradesh. They plan to invest Rs. 700 crores…
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Britannia is Concerned about Rural Economic Slowdown
FMCG major Britannia Industries has sounded an alarm regarding evident signs of an economic slowdown in rural areas. The company posted a 19% year-on-year (YoY)…
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Tetra Pak’s 2023 Nutrition Index Reveals: Over Half of Consumers Prioritize Sustainability in Food Purchases
In a recent report by packaging giant Tetra Pak, it was found that a substantial majority, accounting for 54% of consumers, are willing to take…
View More Tetra Pak’s 2023 Nutrition Index Reveals: Over Half of Consumers Prioritize Sustainability in Food Purchases
Yu’s High-Decibel Marketing Campaign Featuring Hardik Pandya Takes Off for the World Cup
Yu, a popular Indian consumer food brand, has launched its latest marketing campaign, “Rise & Conquer,” featuring Hardik Pandya as its ambassador. The campaign features…
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Veeba Elevates Its Marketing Game from MasterChef to the World Cup
Veeba, a condiment and sauce brand, is set to surpass the Rs. 1000 crore revenue mark in the Indian market this fiscal year. Founded in…
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Nirula’s Owner Expands Portfolio with Acquisition of Delhi-based Confectionary Chain ‘Angels in My Kitchen’
Private equity firm BanyanTree Growth Capital, the owner of the renowned food and beverage brand Nirula’s, has successfully acquired ‘Angels in My Kitchen,’ a confectionery…
View More Nirula’s Owner Expands Portfolio with Acquisition of Delhi-based Confectionary Chain ‘Angels in My Kitchen’
IRCTC Collaborates with Zomato to Enhance Rail Travellers’ Dining Experience
To enhance the culinary options available to railway passengers, the Indian Railway Catering and Tourism Corporation Ltd. (IRCTC) has joined forces with Zomato, a leading…
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Consumer Preferences Revealed: Brand Name vs. Generics in the Spotlight
A recent study published in the September 2023 Consumer Food Insights Report has shed light on the enduring debate between brand names and generic products.…
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