As consumers increasingly prioritize health and wellness, demand for healthier yet indulgent food options is on the rise. According to a McKinsey & Co. survey,…
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Category: Health
Protein Boom: Health Drinks and Snacks Enter the Mainstream Market
Once limited to gym-goers and fitness enthusiasts, protein-based foods and beverages have entered the mainstream market with an increasing number of brands launching affordable and…
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Karnataka Govt Intensifies Crackdown on Food Contamination Amid Idli Safety Concerns
The Karnataka government has ramped up efforts to tackle food contamination following rising concerns over the safety of popular South Indian staples like idlis and…
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Food Giants Adapt as GLP-1 Drugs Reshape Consumer Habits
The growing use of weight-loss drugs like Ozempic and Wegovy is influencing how consumers eat, prompting food manufacturers to adjust their strategies. Companies such as…
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Slice Soda Makes a Comeback with Healthier Ingredients
Slice Soda is returning to store shelves with a revamped formula focused on gut health, according to its new owner, Suja Life. The iconic beverage,…
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Economic Survey Highlights Impact of Processed Food and Lifestyle Choices on Mental Well-Being
The pre-budget Economic Survey has highlighted the adverse impact of ultra-processed junk food, excessive social media use, lack of exercise, and poor workplace culture on…
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HUL Introduces Liquid IV to Expand Premium Health and Wellness Portfolio
Hindustan Unilever (HUL) is set to introduce Liquid IV, Unilever’s globally successful hydration drink, to India’s premium market segment. The move is part of HUL’s…
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Nestle Baby Products Comply with Sugar Regulations, Says Health Minister J. P. Nadda
Union Health Minister J P Nadda informed the Lok Sabha that Nestle’s baby products meet India’s 2020 food safety regulations for added sugar content. This…
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“The Better-for-You Snacking Wave: India Says No to Maida”
Indian consumers are increasingly embracing healthier alternatives, particularly in the snacking segment. The rise of “Better-for-You” (BFY) brands is a testament to this shift, driven by health-conscious…
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FMCG Giants Link Nutrition Goals to Executive Performance in Wellness Drive
Major packaged food companies such as Nestlé, ITC, Britannia, PepsiCo, and Danone are now tying the Key Result Areas (KRAs) of their CEOs and top…
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