FMCG major CavinKare has expanded its beverages portfolio with the launch of two new products—an orange cream biscuit drink and a premium malt milkshake. The launch, reported by PTI, reinforces the company’s strategy to strengthen its presence in the fast-evolving Indian beverage market.
Positioned to evoke childhood nostalgia, the new drinks aim to connect with consumers on both emotional and experiential levels. The orange cream biscuit drink and malt milkshake will be available in 170 ml and 180 ml tetra packs, priced at ₹37 and ₹42, respectively.
The rollout is accompanied by a Children’s Day campaign titled Indulge the Child in You, which reached more than 2,500 students.
“As the Indian beverage segment continues to evolve, the demand for products that blend emotional resonance with innovation is stronger than ever,” said K G Mallikeswaran, Business Head – Beverages, CavinKare Pvt Ltd. “With these flavours, we are bringing back tastes deeply rooted in Indian childhood nostalgia,” he added.