CCL Products (India) Ltd., one of India’s largest instant coffee manufacturers, has purchased six coffee brands, including Percol, from Sweden-based coffee roasters Löfbergs Group. The acquisition will give CCL entrée to major supermarkets in the UK, which is Europe’s largest instant coffee market with annual retail sales of USD 850 million (Rs 69,187 billion).
In a deal estimated to be worth around 550,000 British pounds (Rs. 5.68 crore), CCL has acquired six brands—Percol, Rocket Fuel, Plantation Wharf, The London Blend, Perk Up, and Percol Fusion—from Food Brands Group, a subsidiary of Löfbergs Group.
Löfbergs Group is a prominent coffee roaster in the Nordic region. Founded in 1906, the company has grown to become one of the largest coffee roasters in Northern Europe. With its headquarters located in Karlstad, Sweden, Löfbergs Group operates several roasting houses in Sweden, Norway, Denmark, and Latvia.
As a long-established coffee roaster, Löfbergs Group has undoubtedly amassed considerable expertise and experience in the industry. They continue to uphold their reputation for delivering quality coffee and maintaining a strong market presence in the Nordic region.
Established in 1994, CCL is one of the world’s largest private-label coffee manufacturers, with manufacturing sites in India, Vietnam, and Switzerland. The Percol brand was launched in 1987, and its range currently comprises instant coffee, roast and ground coffee, and coffee bags.
“Percol is an exciting venture and a brand with an undoubtedly favourable heritage. In close cooperation with our UK sales and marketing partner, we will innovate, introduce new products, and focus on B2C and B2B marketing to realise value,” CCL CEO Praveen Jaipuriar said.