Perfetti Van Melle’s chewing gum brand, Center Fruit, is bringing a tennis ball-shaped gum in a brand new transparent packaging and this innovation comes in a pineapple flavour.
Rohit Kapoor, director of marketing for the company, announced this “innovation,” revealing that the “R & D/factory team and brand team” had been working on it for the past 15 months.
Center Fruit’s packaging, until now, was opaque and the colour reflected the flavour of the gum inside, such as watermelon, peppermint, and mint, among others.
The ‘Center Fruit Tennis Ball Shape Gum’ has hit the stores and a single piece will cost Rs. 2 and a multi-unit flow pack will cost Rs. 10.