Chitale Bandhu Mithaiwale, a beloved name in Indian sweets and snacks, has kicked off its 75th-anniversary celebrations by announcing a partnership with cricket icon Sachin Tendulkar as its brand ambassador. Founded in 1950, Chitale Bandhu has grown from a small sweet shop into a renowned culinary institution, famous for its Maharashtrian Bakarwadi and an array of over 250 products enjoyed worldwide.
Under the leadership of the second generation—Madhav Chitale, Shrikrishna Chitale, and Sanjay Chitale—the brand has expanded its reach while maintaining a commitment to quality, tradition, and social responsibility. The collaboration with Tendulkar marks a significant milestone in the brand’s history, symbolizing a shared dedication to excellence and a deep connection to Indian culture.
As part of the celebration, Chitale Bandhu will launch a new range of sweets and snacks inspired by consumer favorites, continuing its legacy of delighting customers both in India and internationally. Tendulkar expressed his enthusiasm for the partnership, noting the brand’s importance in Indian households, including his own.
“Celebrating 75 years is a monumental achievement for us,” said Indraneel Chitale, Partner at Chitale Bandhu Mithaiwale. “With Sachin Tendulkar on board, we look forward to creating new memories with our customers and continuing our tradition of excellence.”
The anniversary marks a blend of tradition and modernity for Chitale Bandhu as it embarks on a new chapter, inviting distributors in Maharashtra to join in this historic celebration.