Chittchore Namkeenz Extends Taste of Rajasthan’s Tradition

Chittchore Namkeenz, a renowned snack producer hailing from the vibrant state of Rajasthan, Bikaner, stands as a testament to the seamless blend of tradition and innovation in the Indian snacks industry. Established in 1955, Chittchore has not only upheld the rich legacy of Rajasthan’s culinary delights but has also embraced cutting-edge technology and environmentally friendly practices. Led by Pramod Choudhary, the Managing Director, and his brother Arvind Choudhary, Joint Managing Director under the supervision of Shree Kailash Prasad Choudhary (chairman), this family-owned business has consistently strived to spread the love of authentic Indian snacks across the nation and beyond.

A Legacy of Rajasthan’s Flavours:

The Chittchore story begins with the Choudhary family’s roots in the illustrious Gharana of Bikaner, Rajasthan. This region has a storied history of crafting distinctive and delicious snacks, particularly the iconic Bhujia. Late Champalal Kandoi, a prominent figure in Sardarsahar and great grandfather of Shree Kailash Prasad Choudhary, hailed from this Gharana and laid the foundation for Chittchore’s future success, with his father Late Rameshwar Lal Choudhary (Kandoi) In those early days, packaging was a distant dream, but the passion for creating flavours that won hearts was already firmly rooted.

Spreading Love in Every Bite:

The name “Chittchore,” which translates to “Win One’s Heart,” embodies the company’s mission. Like the beloved deity Shree Krishna, Chittchore endeavours to capture hearts through its delectable snacks. The company has emerged as one of India’s premier snack producers, known for its unique and tantalizing range of ethnic products. Rajasthan, often referred to as the birthplace of namkeens, has a legacy that Chittchore proudly upholds with every bite.

The Visionary Journey:

Six decades ago, Late Rameshwar Lal Choudhary, with his son Kailash Prasad and ventured from Bikaner to Assam, carrying with him a vision to introduce the secret taste of Rajasthan’s spices to the north-western region of India. In a place where sweets and namkeen were virtually unknown, Choudhary family pioneered the introduction of these flavours. In 1986, Pramod Choudhary took the reins of the business, embarking on a journey marked by innovation and determination.

Innovating for Success:

In his quest to serve the best, Pramod Choudhary taken major steps to develop the company. Shree Kailash ji was key person for developing  the unique spice formulation through extensive research and experience. This formulation has become a valuable asset, steering the business into new territories.

Despite initial skepticism, Chittchore persevered, eventually becoming a marketing pioneer in Northeast India. Today, with the dynamic contributions of Arvind Choudhary, the Joint Managing Director, and a strong brand, Chittchore is making its mark both domestically and internationally.

Our third generation Digvijay Abhijay and Yash Raj has entered in business for new take off. 

A Glorious 60-Year Journey:

Chittchore Namkeenz is celebrating a remarkable 60-year legacy in the food processing industry. The brand has remained committed to preserving traditional tastes and maintaining product quality. Rigorous quality control measures ensure the healthy and hygienic production of snacks that resonate with the authentic flavours of Rajasthan.

Spreading Rajasthan’s Taste Worldwide:

Chittchore aims to bring back the taste of Rajasthan with every bite. With a presence at airports and a network of over 150 distributors across North-eastern states, as well as into West Bengal, Bihar, Rajasthan, Uttar Pradesh, Odisha, and Uttarakhand, the company’s reach is steadily growing. Plans to open a chain of Chittchore restaurants in Delhi signify its commitment to sharing the essence of Rajasthan’s cuisine.

Environmental Responsibility:

Chittchore’s commitment extends beyond taste to environmental stewardship. The company utilizes waste wood as an eco-friendly fuel source, aligning with the best practices for energy conservation. The manufacturing process employs cutting-edge technology and a pollution-free system that helps protect the environment by repurposing wood that would otherwise go to waste.

Finally:

Chittchore Namkeenz stands as a beacon of tradition and innovation in the snack industry, offering a delicious taste of Rajasthan while embracing eco-friendly practices. Under the visionary leadership of Pramod Choudhary and Arvind Choudhary, this family-owned business has not only preserved Rajasthan’s culinary heritage but has also successfully expanded its reach across India and internationally. As the third generation joins the legacy, Chittchore is poised for an even more vibrant future, continuing to win hearts, one bite at a time.

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