In a strategic move to broaden its presence in the health-focused food and beverage sector, Chobani has acquired Daily Harvest, a company known for its plant-based, frozen-ready meals. This acquisition aligns with Chobani’s ongoing efforts to diversify beyond its core Greek yogurt products and tap into the growing demand for convenient, nutritious meal options.
Daily Harvest, founded in 2015 by Rachel Drori, started as a smoothie delivery service aiming to change perceptions about frozen food. The company offers a range of plant-based items, including smoothies, harvest bowls, and flatbreads, all designed for quick preparation. Their products are available through direct-to-consumer channels and select retail outlets, catering to health-conscious consumers seeking convenient meal solutions.
Chobani’s acquisition of Daily Harvest follows its 2023 purchase of La Colombe, a ready-to-drink coffee and creamer business, for $900 million. These moves indicate Chobani’s commitment to expanding its portfolio to include a variety of health-oriented products. According to market research firm Circana, health-conscious consumers in the U.S. spend over half a trillion dollars on food and beverages, with a significant portion allocated to products free from artificial ingredients.
By integrating Daily Harvest into its operations, Chobani aims to leverage its distribution and marketing capabilities to bring Daily Harvest’s offerings to a broader audience. This acquisition positions Chobani to better serve the increasing number of consumers seeking healthy, convenient meal options, further solidifying its role in the health-focused food and beverage market.