Renowned for its decadent chocolates and delightful confections, Choko La, founded by Vasudha Munjal Dinodia, is embarking on a new and exciting venture into the upscale FMCG sector. The latest addition to their repertoire is the Choko La Chocolate Drink, elegantly encased in a convenient 200 ml can.
Priced at INR 175/-, the Choko La Chocolate Drink takes a strategic position in the market as the brand strives to captivate consumers with its unique blend of value and festive flair. This delectable treat is easily accessible through the brand’s online platform as well as various renowned marketplaces.
Beyond the confines of Choko La’s signature outlets and official website, the product is poised to make its grand debut nationwide through a network of contemporary retail partners and collaborators. Among these are esteemed names like Spencer’s, Modern Bazaar, and Le Marche, alongside prominent online marketplaces including Amazon, Flipkart, Blinkit, and more.
Going beyond the ordinary, this convenient ‘on the go’ beverage boasts an impressive protein content of 7.2 grams, positioning itself as a nourishing alternative among chocolate-infused drinks. Its versatility shines as it can be relished both piping hot and refreshingly cold. The ability to store it at room temperature adds a layer of convenience, appealing to both consumers and retailers who can stock larger quantities hassle-free.
Choko La’s ambitious vision extends to introducing the product across duty-free operators, currently undergoing rigorous testing before becoming available at international terminals throughout India.
With a notable presence in around thirteen major international terminals, Choko La is poised to leave its mark on the global stage. The brand’s strategic expansion plan targets key markets like the US, UK, Canada, and South Asia, aiming for a momentous entry in the initial quarter of the fiscal year 2025.
Presently, Choko La proudly operates from four flagship outlets, strategically located in Delhi at Select City Walk, Khan Market, DLF Promenade, and Galleria Market. This footprint extends to prominent airport establishments, including the distinguished IGI Terminals 3D, Terminal 1D, and Terminal 3, showcasing the brand’s commitment to reaching discerning consumers wherever they may be.