Clear Premium Water, a prominent bottled water company, has officially launched its new natural mineral water brand, ‘NubyClear’ (NU), in the Indian market. NU is a collection of natural mineral water sourced directly from the pristine Himalayas and will be offered in four distinctive designs, aiming to bring the essence of the mountains directly to consumers, according to the company’s announcement.
The initial rollout of NU is planned for select regions, including Delhi/NCR, Mumbai, Gujarat, and Uttar Pradesh. Subsequently, Clear Premium Water intends to expand the availability of NU across the entire country. The decision to introduce this new product aligns with the evolving consumer preferences observed in the post-COVID era, where individuals are increasingly opting for healthier lifestyle choices. This shift in consumer behaviour has resulted in a noticeable uptick in spending within the health and wellness sector.
Nayan Shah, the founder and CEO of Clear Premium Water, shared insights into the launch, stating, “Recognizing the trend towards healthier living and the growing demand for premium water products, we introduced NU as a distinct product line tailored to meet the discerning tastes of the elite consumer segment.”
Clear Premium Water, established in 2010, has been a frontrunner in providing bottled drinking water in India. With the introduction of NU, the company is poised to further solidify its position in the market by catering to the rising demand for premium natural mineral water sourced from the Himalayas.