Coca-Cola India is set to make a vibrant appearance at Ratha Yatra 2025, one of India’s most revered festivals, held in Puri, Odisha, from June 27 to July 5. After a notable presence at the Maha Kumbh earlier this year, the company aims to amplify the festive spirit by offering its full beverage portfolio to millions of devotees and tourists.
With a lineup that includes Coca-Cola, Thums Up, Sprite, Fanta, Maaza, Limca, Limca Glucocharge, Charged, and Kinley, Coca-Cola India plans widespread product availability, dynamic brand experiences, and authentic cultural engagement throughout the event.
To commemorate the celebration, a limited-edition Ratha Yatra-themed Kinley bottle will be introduced, blending tradition with memorabilia. Affordable pack sizes will also ensure easy access to chilled beverages across the event.
High-footfall areas such as temple routes, beaches, marketplaces, highways, and local kiosks will feature iconic cooler walls, hydration carts, and outdoor displays, designed to serve both attendees and local micro-entrepreneurs. These initiatives aim to support livelihoods, enhance visitor experiences, and promote sustainability.
“Ratha Yatra is deeply rooted in Odisha’s cultural identity,” said Vinay Nair, Vice President, Franchise Operations, Coca-Cola India and Southwest Asia. “We’re committed to keeping attendees refreshed and hydrated, while also creating a meaningful social impact through local partnerships and sustainability awareness.”
Through thoughtful planning and deep local involvement, Coca-Cola India continues to bridge tradition and modernity, ensuring Ratha Yatra 2025 is not only memorable but also inclusive and impactful.