Coca-Cola India, along with bottling partners Moon Beverages and Kandhari Global Beverages, has stepped up support for Delhi’s kirana stores through its Locally Yours campaign. The initiative includes deploying cooling equipment and rolling out digital tools, such as the Coke Buddy platform, to strengthen traditional retail networks.
The company said the installation of coolers is helping small retailers increase sales, extend product shelf life, and enhance in-store experiences. Meanwhile, the Coke Buddy platform enables self-ordering, AI-driven insights, and 24/7 support for shopkeepers.
“This approach not only drives business performance but also creates more meaningful consumer experiences in the capital city,” said Sundeep Bajoria, vice president – India operations, Coca-Cola India & Southwest Asia.
Retailers have welcomed the initiative, citing tangible benefits. Raksha Ram Gupta, who runs a tea stall in Delhi, said the support has boosted festival-time sales and helped him educate his children, who are now professionals. Yash Pal, owner of a family-run juice center, noted how Coca-Cola’s backing helps shops cater to diverse customers, from office workers to travelers. Ankit Gupta, a kirana owner, added that the partnership keeps long-running family stores relevant to evolving consumer needs.
The program reflects Coca-Cola India’s focus on empowering micro, small, and medium businesses while embedding its products deeper into everyday and festive consumer moments.