Coca-Cola India is planning to elevate the reach of its brands to consumers across India and, in this regard, has joined hands with Adani Group subsidiary, Adani Digital Labs.
Coca-Cola India’s main goal is to work with Adani Digital Labs to use the consumer-centric platform for product sampling and to develop deep consumer insights.
Coca-Cola is among the first brands to make its products available on this platform, and under this, select new products under Coca-Cola India’s portfolio, namely “Fanta Apple Delite” and “Charged by Thums Up,” will be made available for sampling at some of India’s top airports.
Adani Digital Labs is the digital arm of Adani Group, which allows brands to interact with large numbers of travellers and target customers with high spending and purchasing power. The platform is currently live at the seven key airports located in Mumbai, Ahmedabad, Jaipur, Lucknow, Guwahati, Mangalore, Thiruvananthapuram, and Adani CNG Stations, and will soon be available in many other categories of locations.