Feb 16, 2021
Coca-Cola’s plant-based drink named ‘AdeZ’ will launch around 2,000 bottles of its paper sample: augmenting the first of its kind market test for the innovative solution.
The sample design of the paper bottle was first revealed last year; and will be available as a market trial with the dairy-free smoothie brand this summer season to see how the packaging style performs and how consumers react to it.
The technology aims to create 100% recyclable bottles made of sustainably-sourced wood with a bio-based material barrier suitable for liquid goods, such as carbonated and still drinks. The current prototype consists of a paper shell with an rPET recyclable lining and closure lid-cap.
Ultimately, the goal is to develop a bottle pattern without the inner plastic liner that can be recycled in the same way as the paper is recycled. The trial of the paper bottle AdeZ is scheduled to take place in Hungary in the second quarter of 2021.
Around 2,000 bottles of 250ml AdeZ will be obtainable to consumers by kii.hu one of Hungary’s fastest growing online grocery retailers.
Coca-Cola’s paper bottle is being explored as part of the Paboco Pioneer Community: an initiative that also includes Carlsberg, Absolut , and L’Oréal. Coca-Cola joined the partnership in 2019.
Though a certain overlap is seen in research, the companies are dealing with different drinks and products. Carlsberg has revealed two research prototypes for its Green Fibre Bottle. Both use sustainably sourced bio-based wood fibers: with one using an inner PET barrier and the other using bio-based PEF for this layer.
Pernod Ricard’s Absolut, meanwhile, has started trialing a paper bottle prototype in the UK and Sweden. Absolut’s prototype is made from 57% paper and 43% plastic. It uses a metallic crown cap closure, with a solid PVC free liner.
The success of the above innovation awaits to see the acceptance of its consumers.