Coca-Cola India’s home-grown brand, Limca, has introduced its latest offering, Limca Sportz ION4, a revolutionary sports drink designed to meet the hydration and energy requirements of athletes and fitness enthusiasts. This innovation from Limca Sportz comes as a significant addition to its product line.
Limca Sportz ION4 is scientifically formulated sports drink leveraging cutting-edge ION4 technology. It focuses on delivering effective rehydration and sustained energy during physical activities while keeping sugar content at a minimum. The drink incorporates the benefits of glucose, essential electrolytes (Sodium, Potassium, Calcium, Magnesium), and B-vitamins to ensure rapid rehydration and long-term support for physical endurance.
Notably, Limca Sportz has earned the prestigious title of the official sports drink for the ICC Men’s Cricket World Cup 2023. Cricket fans can look forward to witnessing the Indian cricket team stay refreshed with Limca Sportz ION4 during this highly anticipated event. The drink’s vibrant blue hue perfectly complements the iconic ‘Men in Blue’ team.
Karthik Subramanian, Director of Marketing in the Hydration, Coffee, and Tea Category at Coca-Cola India and Southwest Asia, expressed excitement about the launch, stating, “Limca Sportz ION4 is an expansion of Limca Sportz’s commitment to offer comprehensive hydration to its consumers. The scientifically formulated drink enables them to be their most vibrant and energetic selves. We’re thrilled to support athletes and sports enthusiasts with our rehydration drink that has both great taste and functional benefits.”
Limca Sportz ION4 is now available in leading supermarkets, convenience stores, and online platforms across the country. As it caters to the growing demand for beverages that promote health and performance, Coca-Cola India’s foray into the sports drink segment with Limca Sportz ION4 is poised to make a significant impact among consumers and sports enthusiasts alike.