Consumer packaged goods (CPG) companies are navigating a shifting scene in pack sizes as consumer preferences evolve towards smaller portions and value-priced multipacks across snacks and sodas. These adjustments are not only altering production methods but also impacting recycling considerations.
Coca-Cola’s recent introduction of “Sliim” cans, which offer the same 12-ounce volume in a taller, slimmer design, exemplifies the industry’s response to changing consumer demands. This move reflects Coca-Cola’s commitment to adapting to evolving preferences, according to a company spokesperson.
The trend towards smaller portion sizes has been fuelled by factors such as inflation, prompting CPG companies to innovate and introduce smaller pack sizes to meet varying consumer needs. For instance, Hershey launched a 9.5-ounce size of its Dot’s pretzels, positioned as an entry-level price point, while Mondelēz is focusing on small pack formats for products like Oreo and Triscuit.
Beyond catering to cost-conscious consumers, CPGs are also targeting health-conscious demographics, such as Generation Z, who prioritize moderation and portion control. Additionally, small pack sizes serve as an entry point for consumers unfamiliar with a brand, facilitating impulse purchases.
Conversely, value-conscious consumers are drawn to family sizes or multipacks that offer greater product volume at a lower price per ounce. Companies like Conagra and Hershey are expanding their multipack offerings to meet this demand, with options ranging from 14 to 46 packs.
As companies adjust pack sizes, sustainability considerations come to the fore. While smaller packs may pose challenges for recyclability due to mixed-material packaging, larger multipacks present opportunities for sustainability improvements, such as shifting from plastic to paper-based packaging materials.
The CPG industry’s pursuit of the perfect pack size reflects a nuanced understanding of diverse consumer preferences and a commitment to sustainability amidst evolving market dynamics.