Fresh food and dairy delivery brand Country Delight has announced its foray into the plant-based beverage segment by launching a new Oats Beverage. This marks the company’s first non-dairy offering, as it expands its product range beyond milk, fruits, vegetables, and everyday grocery essentials.
The Oats Beverage, priced at ₹40 for a 400ml pack, will be exclusively available through the Country Delight mobile app. Positioned as a nutritious and allergen-free drink, it caters to the growing demand for plant-based alternatives among health-conscious and urban consumers.
The launch aligns with a broader shift in consumer preferences toward dairy-free and vegan options, driven by concerns over lactose intolerance, dietary sensitivities, and lifestyle changes. Country Delight’s entry into this segment signals its intention to tap into the expanding market for functional and alternative beverages.
The company’s move follows a growing trend in the Indian food and beverage space, where established dairy and grocery brands are diversifying their portfolios to include plant-based products in response to changing dietary habits.