Singapore — More consumers in Asia are now looking towards healthier products that can increase their energy. A recent consumer survey[1] conducted in three Asian countries —Taiwan, Thailand, and Vietnam — by the market research company InSites Consulting, commissioned by BENEO, revealed that improving energy has become increasingly important for close to half of Asians (45%), in light of the pandemic.
Feeling tired (or a lack of energy) is a health concern for more than a third of consumers in the region. As a result, an overwhelming majority (85%) of consumers in Asia are occasionally or often looking to use products that boost their energy levels. BENEO’s research also shows that certain target groups use such products even more, with 9 in 10 of younger adults (between 18 to 34 years old) and 93% of households with children look for such foods and drinks to boost their energy.
With 85% of consumers also pledging to make greater attempts to eat and drink healthier to control their future health, this provides an opportunity for products that boost energy in a healthier and balanced way.
Additionally, the survey results show that about two-thirds of Asian consumers consider products that promote “balanced, steady blood sugar levels” a convincing feature (63%) and believe that low-glycaemic carbohydrates are better for their health (66%). One such carbohydrate that can help these consumers is Palatinose™ (generic name: isomaltulose). This slow-release carbohydrate already appeals to 79% of Asian consumers as it supports a healthy lifestyle by promoting balanced blood sugar levels and providing sustained energy. The BENEO-commissioned study, for instance, has found that this carbohydrate is particularly appealing to several broad target groups, including parents with young children; those who regularly exercise or engage in sports; as well as gamers.
Palatinose™ is naturally derived from pure beet sugar and also occurs in small amounts of honey. It has a natural, mild sugar-like taste with good solubility. Palatinose™ is also fully yet slowly digested — providing full carbohydrate energy in a balanced and sustained manner. A vast amount of data from over 30 blood glucose response trials have consistently found a lower blood glucose response to Palatinose™ as compared to sucrose, maltodextrin, or other reference carbohydrates.