Interview with Sandeep, CEO of Stonefield Flavours:
Sandeep, thank you for taking the time to speak with us today. Can you tell us about the unique approach Stonefield Flavours takes in offering solutions to ice cream manufacturers?
Sandeep: Absolutely, and thank you for having me. At Stonefield Flavours, we’re not just about flavours; we’re about crafting experiences. Our strategy revolves around understanding the evolving palates of consumers and delivering innovative solutions that elevate the ice cream experience. By focusing on cutting-edge research and development, we ensure our partners have access to the most adventurous and unique flavours each season.
That’s fascinating. Could you elaborate on the importance of flavour innovation in the ice cream industry, particularly in a market like India?
Sandeep: Indeed, India’s vibrant culture and diverse tastes make it a fertile ground for flavour innovation. Ice cream is more than just a treat; it’s a part of our cultural fabric, with consumers always on the lookout for the next exciting flavour. Our insights show a significant portion of consumers crave novelty in their ice cream choices. Stonefield Flavours fills this gap, offering our manufacturing partners a spectrum of extraordinary flavours that are sure to delight.
Could you walk us through the major ways Stonefield enables ice cream manufacturers in meeting consumer demands?
Sandeep: Our approach is threefold. First, we keep our innovation pipeline robust, ensuring a steady flow of unique flavours each season. Our DairyONE range, for instance, is designed to enrich ice creams with an unmatched dairy taste and texture. Secondly, our Chocolatius line redefines chocolate flavours using premium cocoa beans for an exquisite taste. Lastly, we are dedicated to solving industry challenges, like our research into non-melting ice creams, catering to India’s unique climate and infrastructure challenges.
The ice cream market in India is growing rapidly. How is Stonefield Flavours positioning itself to capitalize on this growth?
Sandeep: The burgeoning ice cream market in India is ripe with opportunities for brands that can bring innovation and quality. Stonefield Flavours is at the forefront, leveraging our deep understanding of market dynamics and consumer preferences to introduce breakthrough products and flavours. Our commitment to research and development positions us to lead the way in not just flavour innovation but also in creating new ice cream formats that cater to the Indian consumer.
It’s clear that creativity is at the core of Stonefield Flavours’ approach. How do you ensure that every flavour and application concept is crafted with a signature Stonefield creative touch?
Sandeep: Our creative essence stems from our team of experts, who bring their passion for flavour artistry to every project. This dedicated team ensures each flavour not only meets but exceeds our high standards of innovation and quality. The signature Stonefield creative touch is our promise to our partners and their consumers – a testament to our dedication to delivering unforgettable taste experiences.
Lastly, how does Stonefield differentiate itself in the market, and what are your plans for the future?
Sandeep: Stonefield stands apart through our rapid innovation cycle and commitment to quality. Our ability to quickly bring new, exciting flavours to market makes us a preferred partner in India. Looking ahead, we plan to expand our technological capabilities to craft even more distinctive taste solutions. Our goal is to ensure that delicious, high-quality ice cream is accessible to consumers across India, regardless of the region.
Thank you, Sandeep, for sharing your insights with us today. It’s clear that Stonefield Flavours is paving the way for innovation in the ice cream industry.
Sandeep: The pleasure was all mine. At Stonefield, we’re excited about what the future holds and are committed to continuing our path of innovation, quality, and excellence. Thank you for the opportunity to share our vision.
