Cricketer Yuvraj Singh has made an undisclosed investment in the food and beverage startup Greto, as confirmed by the company. In addition to his investment, Singh will also be actively involved in promoting the brand.
Greto specializes in a range of products, including probiotic drinks, natural ice cream, fruit yoghurt, and snacks.
Singh’s investment in Greto goes beyond merely endorsing a brand; it’s a commitment to supporting a vision. In his words, “My decision to join Greto as a promoter and investor is rooted in a shared commitment to excellence and a passion for innovation, as I believe in the power of unforgettable experiences. I look forward to being a part of Greto’s exciting future and to witnessing the positive impact it will have on the world of food and beverages.”
Greto’s parent company, Mahu Tasty Foods, has ambitious plans to establish a franchise network for the brand. The company aims to open 100 Greto franchises in the next 6–12 months, starting in Delhi-NCR and expanding to Punjab, Himachal Pradesh, Rajasthan, and other states across India.
Abhishek Rao, co-founder of Mahu Tasty Foods, explained that the franchise setup will require an investment of approximately 25–30 lakhs, encompassing factors such as location, store size, interior design, equipment, initial inventory, and operational costs.
Sanchit Tyagi, co-founder of Mahu Tasty Foods, also expressed the company’s active pursuit of additional funding to further expand and grow the Greto brand.