The Founding Principles of Productos Churruca S.A.
The Spanish family business PRODUCTOS CHURRUCA S. A. was founded in 1932 and is presently run by its third, fourth, and fifth generations. Our headquarters, which are located in Valencia, Spain, act as the centre of our business. Our guiding principle is to offer a wide variety of popular, healthful foods with flavours to suit every palate. Our best-selling items include roasted corn, fried broad beans and fried chickpeas, which are well-known around the globe.
Our company is well known for providing snacks that are appropriate for consumers of all ages, ranging from five to seventy years old. In particular, roasted corn is a highly suggested nutritious and delectable snack option since it is full of fibre, protein, and minerals. By providing solutions with lower fat content, we prioritise developing goods that satisfy contemporary dietary requirements.
One of the reasons for the increasing consumption of our products is their unique combination of being soft, crunchy, having a long shelf life, and being available at popular prices. We stay attuned to market trends and closely listen to consumer preferences, allowing us to design new flavors that resonate with our customers.
In essence, our success in the global market can be attributed to our commitment to providing healthy, flavorful, and affordable snacks that meet the evolving demands of consumers worldwide.
What Sets Our Roasted Corn Apart
Our roasted corn is a testament to our family tradition, rooted in our grandmother’s cherished recipe, yet brought to life with modern production methods and cutting-edge machinery developed by our I+D Department. Crafted to perfection, our roasted corn boasts a shelf life of 14 months from the production date, ensuring lasting freshness for our consumers.
With its delightful combination of crunchiness and a soft bite, our roasted corn delivers a satisfying snacking experience. Furthermore, it is gluten-free, non-GMO, and low in fat, aligning perfectly with today’s dietary preferences. These qualities, coupled with its extended shelf life, make our roasted corn a wholesome and convenient choice for snack enthusiasts.
Freshness & Quality Assurance, Shelf-Life Maintenance & Global Distribution
At PRODUCTOS CHURRUCA S. A., we pride ourselves on delivering freshness and quality consistently to our customers, especially for re-order purposes. Unlike keeping stock, all orders from our customers are produced fresh, ensuring that they receive the same top-quality product every time they reorder.
Our customers trust us because we maintain steadfast quality standards, making reordering a simple and reliable process. Whether they are in Japan, Australia, or any other part of the world, they can rely on us to supply the same exceptional product consistently.
To preserve freshness and quality during global distribution, we utilize large packing options such as 20kg export bags (5-ply) and 10kg cartons. These robust packaging solutions are designed to safeguard the integrity of our roasted corn, ensuring that it arrives at its destination in optimal condition.
Despite serving customers worldwide, we have a significant production capacity and a short lead time of just 15 days. This means that our customers can rely on our ability to meet their present requirements and accommodate any future growth without compromising on quality or freshness.
Developing New Flavors and Market Trends
Our extensive selection of over 50 flavors stands out as one of our most recognizable trademarks. Each flavor is meticulously crafted using natural spices, ensuring high-quality aromas that appeal to a wide range of tastes. We take pride in our ability to adapt to any palate, regardless of the country, and we actively seek input from our customers to create special flavors tailored to their local markets.
Apart from our well-known roasted corn, we have a diverse range of products including crispy broad beans, crunchy chickpeas, pretzels and our unique crispy mix. This particu-lar blend, which includes more than 12 distinct items, demonstrates our dedication to innovation and offers consumers a wide variety of tasty snack alternatives.
Factors Driving Increased Consumption of Our Products
Our roasted corn is a wholesome, gluten-free, and naturally rich source of soluble fiber. It serves as a versatile snack, perfect for sharing with family and friends or enjoying on the go. Beyond snacking, it also adds delightful crunch and flavor when used as a topping for salads or soups in the kitchen.
Countries of Export & Future Expansion
We export our products to all continents, with our primary markets including the Middle East, North Africa, Europe, North, Central, and South America, Australia, Japan, and various Far East countries. However, our strategic focus for growth in the coming years is centered on India, which we consider to be our main market with significant potential for expansion and development.
Balancing Affordability with Quality and Nutrition
Our primary focus is on maintaining high-quality standards for our consumers, starting from three years of age and above. Our roasted corn is positioned as a popular and affordable choice, offering a nutritious snack option with quality ingredients and a low-fat content.
Feedback for Continuous Improvement
We actively participate in food exhibitions worldwide to engage with our customers and gather feedback directly from consumers. This year, we are excited to participate in the upcoming Anuga Select India in Mumbai from 28th to 30th August and the 7th World Mithai Namkeen Convention and Expo (WMNC) in Dwarka on 18th to 20th December.
These shows give us great chances to interact with our audience, get immediate feed-back, and present our most recent products. We can’t wait to see you at these events in person!