Curefoods, one of India’s leading cloud kitchens, is forming partnerships for its brands EatFit and CakeZone with platforms such as Shark Tank, Big Boss, and FIFA Digital, just days after announcing a partnership with ICC.
Curefoods intends to release various ad campaigns which will include deep content integration across the partner brands and will build on the content representation to connect with consumers and spread the brand code of healthy and nutritious eating efficiently to a larger audience.
Hence, EatFit will be the online food partner for Shark Tank Season 2. CakeZone has partnered with Big Boss, Big Boss Buzz, and FIFA Digital after the announcement of Nora Fatehi as CakeZone’s brand ambassador. Through these partnerships, the brands will also get sponsorship and branding rights on television, OTT and other advertisement platforms, which will be run through various ad films and ad initiatives.
Gokul Kandhi, the chief business officer, Curefoods, said, “The consumer-facing content shows like Shark Tank, Big Boss, and FIFA Digital provide a huge opportunity for the Curefoods brands EatFit and CakeZone to engage with consumers and tell them about the brand offerings in a detailed manner.” We are keen to leverage this opportunity to reach out to entrepreneurs and consumers in the food ecosystem, to show the world the immense opportunity that the food industry has, and the positive change that it can bring in today’s world with the impact that food creates on us.”