To meet the escalating demand in south India, Dabur, the FMCG and Ayurvedic products giant, has planned to establish a new greenfield facility in the region with an investment of Rs 135 crore in this initiative.
The upcoming manufacturing unit, the 14th in Dabur’s domestic network, will focus on producing a diverse range of products, including Dabur Honey, Dabur Red Paste, and Odonil air fresheners. Dabur India’s CEO, Mohit Malhotra, highlighted the growing significance of south India in the company’s domestic business, currently contributing 18–20% to their overall operations.
“Our business has scaled up in south India, and with the region’s contribution on the rise, we have decided to establish a new manufacturing facility there to better cater to the local demand,” stated Mohit Malhotra. This move is expected not only to create employment opportunities but also to enhance Dabur’s manufacturing capabilities and meet the burgeoning demand for their products in the southern part of the country.
Dabur, renowned for brands like Dabur Amla, Dabur Vatika, and Real Juice, aims to strengthen its presence and better serve the market with the establishment of this new facility.