Dairy Day, one of South and West India’s leading ice cream brands, marked May Day with a touching gesture that blended celebration with compassion. True to its philosophy of spreading everyday goodness, the brand rolled out a heartfelt initiative in Bengaluru to honour the tireless efforts of delivery partners—the unsung heroes of modern convenience.
As part of this unique campaign, customers ordering via Blinkit on May Day received a delightful surprise: a free Dairy Day ice cream. But the sweet treat came with a deeper message. The brand encouraged customers to share the ice cream with the person delivering their orders, taking a moment to express appreciation for their service.
The initiative aimed to spark small, meaningful acts of gratitude and bring joy to the lives of delivery personnel who often go unacknowledged despite being essential to daily life. Thousands across the city participated in this campaign, pausing to say a simple “thank you” with a scoop of sweetness.
“For us at Dairy Day, goodness is more than just a brand message—it’s a way of life,” said Arvind Ramachandran, Vice President – Marketing, Dairy Day Ice Creams. “This campaign wasn’t just about handing out ice cream; it was about encouraging small moments of connection and appreciation. We believe a simple thank you, delivered through a sweet gesture, can go a long way in creating a better world.”
With over two decades of championing kindness through its campaigns, Dairy Day continues to uphold its brand ethos, reminding consumers that goodness can be shared one scoop at a time.
This May Day initiative reaffirms Dairy Day’s commitment to refreshing tastebuds and nourishing hearts and communities through thoughtful, inclusive actions.