Danone is tapping into the growing demand for functional beverages by blending the worlds of coffee and energy drinks. The company’s popular brand, STōK Cold Brew, has launched “Cold Brew Energy,” a ready-to-drink coffee line-up designed to give consumers both a caffeine boost and added functional benefits. Branded as “energy coffee,” STōK Cold Brew Energy is crafted with 195 milligrams of caffeine and enhanced with B-vitamins, ginseng, and guarana.
Available in three flavours—Mocha Cream, Vanilla Cream, and Caramel Cream—the drinks are tailored to meet the tastes of coffee lovers who seek more than just flavour in their caffeine fix. “We’re thrilled to bring STōK Cold Brew Energy to the boldest coffee drinkers out there—delivering the coffee-forward flavour our brand fans love with a boost of caffeine,” said Brittney Polka, Danone’s vice president of ready-to-drink beverages.
The new line-up is currently available at 7-Eleven and Speedway convenience stores, with a nationwide rollout planned for 2025.
As the ready-to-drink beverage market continues to expand, products that combine coffee and energy drink qualities are gaining traction. STōK’s latest release joins a rising trend, following in the footsteps of brands like Throne Sport Coffee, which launched earlier this year with NFL star Patrick Mahomes as a lead investor. Both brands aim to cater to consumers seeking a caffeine boost with functional ingredients, signalling a growing shift in consumer preferences for hybrid beverages.