In India’s booming dairy market, Desi Farms is emerging as a strong contender against established brands like Amul and Mother Dairy by focusing on fresh, chemical-free products delivered directly to consumers.
India is the largest producer and consumer of milk, with over 85% of Indian households relying on dairy. However, concerns about milk adulteration and extended supply chains have raised questions about the purity and freshness of products. To address this, Desi Farms promises farm-fresh, chemical-free dairy delivered within 12-24 hours of milking, ensuring maximum freshness and nutritional value.
Founded by Sunil Shahi in 2022 after acquiring a B2B dairy business, Desi Farms operates from an ISO 9001:2015-certified plant in Ahmednagar with a daily processing capacity of 1.5 lakh liters. Each product undergoes over 20 quality checks to guarantee purity.
Desi Farms offers a variety of dairy products, including A2 milk, whole cow milk, A2 paneer, low-fat paneer, dahi, ghee, and rabdi. The brand has gained significant traction in Pune, Navi Mumbai, Thane, and Mumbai, with 54 preservative-free SKUs.
Following its omnichannel strategy, Desi Farms has expanded its presence across e-commerce platforms, modern trade networks, and over 50 exclusive outlets. The company also connects directly with consumers via its app and online portal.
In FY24, Desi Farms reported a revenue of INR 25.4 Cr, up from INR 18 Cr the previous year. With aggressive expansion plans, the company aims to cross INR 50 Cr in revenue for FY25 and set an ambitious target of INR 100 Cr by FY26.
To support its growth, Desi Farms has secured INR 40 Cr in funding from investors, including NAV Capital Emerging Funds, Nova Capital, and Venture Catalysts. Notable individual investors like Ashish Chugh, Ashwath Ram, Sandeep Sinha, and Niranjan Kirloskar have also backed the startup.
With a focus on quality, traceability, and customer engagement, Desi Farms is positioning itself as a formidable competitor in India’s dynamic dairy landscape.