Homegrown FMCG giant Dharampal Satyapal Group has set an ambitious target of achieving Rs. 5,000 crores in revenue from its confectionery business over the next five years. The group, which surpassed the Rs. 1,000 crore marks in 2023–24, plans to significantly expand its market presence and sales outlets across India.
The group, known for popular confectionery brands like Pulse, Pass Pass, Rajnigandha Pearls, Chingles, Pulse Natkaare, and LuvIt, aims to increase its sales outlets from the current 26 lakh to approximately 50 lakhs within the next five years.
“Our confectionery division has grown by over 20 percent in the last three years, outpacing the industry’s growth rate of 9 percent. We have crossed the Rs 1,000-crore sales turnover mark in 2023–24 and are now targeting Rs. 5,000 crores in the next five years,” said Rajiv Kumar, Vice Chairman of the Dharampal Satyapal (DS) Group.
Kumar added that the company plans to accelerate its confectionery business with a compound annual growth rate (CAGR) of about 30 percent over the next five years, through both organic and inorganic growth.
Strategic Expansion and Investment Plans
Kumar revealed that while manufacturing is outsourced to third parties across India, the company will ramp up its advertising and promotional expenditures as required. In FY24, the group invested Rs 100 crore in advertising for its confectionery segment.
“We will be increasing our presence in South India, doubling our outlets to at least 50 lakh from the current 26 lakh within the next year, with a focus on Tier II and III cities and rural markets,” Kumar explained. The company currently holds a dominant position in North and East India and is now expanding in South and West India.
Growth Drivers and Future Prospects
The DS Group plans to maintain its leadership in the hard-boiled candy (HBC) and Indian ethnic confectionery (IEC) segments while also venturing into new segments such as chocolate. “Looking ahead, we aim to grow our presence in the chocolate segment while strategically expanding our leadership position in the Indian ethnic confectionery category with innovative products,” Kumar said.
Sustainability Initiatives
As part of its commitment to sustainability, the DS Group is using over 800 electric vehicles for the distribution of its confectionery products and plans to increase this number in the future.
With these strategic expansions and innovations, the Dharampal Satyapal Group is well-positioned to reach its ambitious revenue target and continue its growth trajectory in the highly competitive confectionery market.