Jubilant Foodworks Ltd. announced that its renowned brand, Domino’s, has joined the Open Network for Digital Commerce (ONDC). This integration signifies a significant step forward for Domino’s in India, as the pizza giant’s catalogue will now be accessible on all seller apps within the ONDC network.
Effective immediately, customers in the Delhi NCR region can conveniently order Domino’s Pizza through ONDC, with plans for expansion to other cities in the pipeline.
Sameer Khetarpal, CEO and MD of Jubilant FoodWorks Limited, expressed his enthusiasm about the partnership, stating, “We are delighted to announce our partnership with the ONDC Network, marking a significant milestone and step forward for our brand in India. We aim to serve millions of customers who are looking to order food through the ONDC network.”
The collaboration is expected to broaden Domino’s customer base by offering its products to buyers across the ONDC seller apps, leveraging factors such as geographical proximity, paid promotions, and product or brand searches. This strategic move aligns with Domino’s mission to expand touchpoints and occasions for consumers to enjoy their beloved pizza, ultimately contributing to the brand’s national presence.
T Koshy, MD, and CEO at ONDC, remarked, “Domino’s joining ONDC is a significant development with the potential to create ripple effects for the F&B category on the open network. Their vast selection is now more accessible and represents a major expansion of choices for consumers nationwide. When a brand like Domino’s embraces open protocols, we move closer to our vision of a truly interoperable e-commerce ecosystem that serves sellers and buyers everywhere without any filters. ONDC was conceived with the very idea of digital inclusion to benefit the entire country. We look forward to many opportunities that this integration will unlock soon.”