Domino’s Pizza is set for a significant expansion in India, planning to double its store count from 2,000 to 4,000 in the next four to six years. The U.S.-based pizza giant also aims to bolster its manufacturing capacity to support the growing number of outlets across the country.
Sameer Batra, President and Chief Business Officer of Domino’s India, announced the company’s ambitious plans, highlighting the recent opening of their 2,000th restaurant. To mark this milestone, Domino’s launched seven new stores across its seven operational regions in India. Batra noted the rapid expansion, stating, “While it took over 16 years to open the first 500 stores, the last 500 have been established in just 29 months. We are adding 180–200 outlets annually.”
Batra explained the scope for growth within India’s food market, which is currently valued at $50 billion, with only $15 billion being organized and the remaining $35 billion still unorganized. “In the organized sector, the pizza market is roughly $1 billion, and Domino’s commands a $700 million share. Our goal isn’t just to increase market share but to expand the market itself,” he said.
Domino’s strategy includes deeper penetration into metro and tier I cities, while also expanding its footprint in tier II and smaller towns. The company is keen to grow its presence in areas like Bihar, Uttar Pradesh, Madhya Pradesh, and Gujarat, where there is a preference for dine-in services, compared to metro areas that favour delivery and convenience.
To support this expansion, Domino’s is enhancing its manufacturing capabilities. Currently operating eight manufacturing facilities, the company recently opened a state-of-the-art facility in Bengaluru, catering to South India. “We are now building another facility in Mumbai, expected to be operational in the next 12–18 months,” Batra said, adding that the existing facilities can support 400–500 new restaurants.
Batra also mentioned Domino’s ongoing innovations, including new summer beverages like kala-khatta, cucumber, and watermelon flavours. He hinted at upcoming product launches, including soft-serve ice cream, which he believes will be the next big trend.
In terms of revenue, delivery constitutes 68% of Domino’s business, with the remaining 32% coming from dine-in and takeaway services. There has been a notable increase in late-night deliveries, one of the fastest-growing segments for the brand.
India has become Domino’s second-largest market after the U.S. in terms of store count and ranks among the top five globally in revenue. Since opening its first store in New Delhi in 1996, Domino’s now operates 2,000 outlets across 421 cities in India, serving over 200 million pizzas annually. Globally, Domino’s has more than 20,000 stores.