Swiss luxury chocolate manufacturer Laderach, in exclusive partnership with DS Group, has set its sights on the rapidly evolving luxury market in India, aiming to capitalize on the nation’s thriving economy. Laderach recently inaugurated its first chocolate boutique in New Delhi’s upscale mall, DLF Emporio, marking its official entry into the Indian market.
Rajiv Kumar, Vice Chairman of DS Group, revealed the group’s strategic move to invest in establishing a specialized cold chain infrastructure dedicated to the luxury chocolate business. Mr. Kumar emphasized the group’s recognition of changing consumer preferences and the vast growth potential presented by the burgeoning luxury segment in India.
“We recognize evolving consumer preferences and believe that there is ample opportunity for growth. The luxury segment is growing, so that’s a very big opportunity,” stated Mr. Kumar.
Laderach expressed confidence in the Indian market, as its Executive Board Member and Chief Creative Officer, Elias Laderach, stated, “We are very confident in the Indian market, the big cities, and the consumers here.”
DS Group, known for its diverse portfolio that includes confectionery and spice brands like Catch and Pulse, as well as luxury retail brands such as L’Opera and Les Petits, is making significant strides to position itself as a key player in the luxury chocolate segment.
Kumar revealed that the Indian confectionery market is currently valued at approximately Rs 23,000 crore, with chocolates dominating with a substantial 60% market share. He also noted that per capita chocolate consumption in India stands at 140 grams, significantly lower than the global average of 900 grams, indicating significant growth potential.
Laderach’s expansion strategy in India involves the establishment of five to seven stores within the next two years, in addition to selling through the company’s proprietary e-commerce platform.