Homegrown FMCG major Dharampal Satyapal (DS) Group has announced its ambition to double its turnover to Rs. 20,000 crore by 2029, coinciding with its centenary year. The group plans a cumulative investment of up to Rs. 3,000 crore to fuel this aggressive growth over the next five years.
Vice-Chairman Rajiv Kumar said the investment will be primarily directed towards expanding the group’s hospitality footprint and accelerating growth in the food and beverages (F&B) segment, including through acquisitions and new product launches.
“We just closed FY25 with a turnover of over Rs. 10,000 crore. We are now among India’s top 10-15 FMCG companies. By 2029, we aim to double that,” Kumar stated in an interview.
The group’s revenue mix for FY25 includes 42% from F&B, 38% from mouth fresheners, and less than 10% from the tobacco business, once its core segment. The hospitality vertical currently contributes 3% to the top line.
DS Group, which operates six hotels with around 1,000 rooms, plans to double that capacity to 2,000 rooms across 10–12 hotels in the next three years. A Rs. 1,000 crore investment has already been earmarked for this expansion.
In the F&B space, the company is looking to strengthen its portfolio through product innovation and possible acquisitions in the spice and confectionery categories. It currently owns a wide array of brands, including Catch, Pulse, Pass Pass, Ksheer, Rajnigandha, L’Opera, Le Marche, LuvIt, and Chingles.
The group also plans to invest around Rs. 2,000 crore in marketing, sales, and distribution. “We are prioritizing investments in brand building and market reach, rather than manufacturing at this stage,” Kumar noted.
Despite its continued presence in the tobacco segment, Kumar emphasized that the focus is shifting. “We’re not exiting tobacco, but as F&B grows, its contribution will become increasingly marginal,” he added.
The DS Group’s transformation journey underscores its strategic pivot from a legacy tobacco player to a diversified FMCG powerhouse, setting the stage for a milestone 100th year.