May 7, 2021
Ebro India’s two sub-brands: Panzani Pasta & Tilda rice has taken on Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, as its Agency on Record (AOR).
Logicserve Digital will manage their social media accounts and help the brand grow and sustain their organic presence; it will also take care of the paid media mandate to increase the brand’s visibility, along with their ‘Marketplace’ mandate to help flourish the brand’s presence on ecommerce platforms. This will contribute to Ebro India’s effort to shape a distinguished positioning amongst its competitors and become a leading brand of choice for Indian customers.
“We are thrilled to work with Ebro India and help them amplify their presence as well as reach in the Indian market, relented Prasad Shejale, founder and CEO, Logicserve Digital.
Covid forced stay at home outlook has increased peoples interest in cooking in the last one year or so. Hence it is apt time to capture users’ attention, especially through digital channels and create an enduring relationship with these audiences along with their enhanced awareness on health food and enhanced dietary needs.
Ebro India has a wide range of products that can be introduced to these audiences with the right approach to gain optimal returns. It will be focusing on artfully communicating the brand’s offerings and their benefits to Indian audience by leveraging their entire range of digital solutions.
Peter Walker, MD, Ebro India, remarked, that they needed a digital partner who understood changing consumer trends and Ebro as a global leader in the rice category and second worldwide in fresh & dry Pasta, joint venture with Logic serve Digital provides the solution.
With the rapid change in consumer habits during Covid, it’s imperative for agencies to understand and implement effective digital communication and media strategies to reach out to the right audience.
Ebro’s alliance with Logicserve Digital’ will help it penetrate effectively into this vast market of India.
“After the acquisition of Tilda brand globally, the task for Ebro India was to re-strategize the brand starting with packaging to product mix to communication and finally launching Tilda in a new avatar. Our intent was to give consumers a strong reason to believe in the brand that too in such a complex category. We were looking for a digital partner who can not only address that requirement digitally but could also help us strengthen our e-comm presence, as after Covid coming into the picture in 2020, the affinity of consumers got inclined towards e-comm platforms. In addition, we wanted the agency to manage our entire consumer business which consists of two brands i.e., Tilda Basmati Rice & Panzani Pasta. When we called a pitch of top agencies, the strategy which Logicserve Digital came back with had a holistic approach and was also in line with the brand globally. We are hopeful that Logicserve Digital will help add value to take our brand to newer heights”, said the company’s spokesperson.