The Economic Survey has underscored the necessity of stringent front-of-the-pack labelling regulations for ultra-processed foods (UPFs) to safeguard public health, emphasizing both physical and mental well-being.
Highlighting concerns over the increasing consumption of UPFs, the survey calls for robust regulatory measures to mitigate their impact. It describes the industry as a significant sector valued at Rs 2,500 billion in 2021, driven by highly palatable food products. However, it raises alarms over misleading advertisements, celebrity endorsements, and inadequate labelling that influence consumer choices, particularly among children and adolescents.
The report warns that UPFs contribute to severe health risks, including cancer, respiratory and cardiovascular diseases, and gastrointestinal disorders. Additionally, poor dietary habits are linked to negative mental health effects, reinforcing the urgency for regulatory intervention.
Scientific research indicates that foods high in fat, salt, and sugar (HFSS) play a substantial role in deteriorating overall health. The survey notes that self-regulation by the food industry has been largely ineffective on a global scale, making stricter enforcement of labelling norms essential. Ensuring consumers are well-informed about HFSS content in UPFs can help them make healthier dietary choices.
Recognizing that a healthier population is crucial for India’s economic growth, the survey emphasizes that protecting young consumers from unhealthy food choices will contribute to national progress. The government has already introduced initiatives such as Eat Right India and the Fit India Movement to promote better eating habits and active lifestyles.
Encouraging the consumption of whole, minimally processed foods rich in nutrients and fibre can help reduce reliance on unhealthy additives, excessive sugar, and refined grains commonly found in processed foods. A balanced diet not only enhances physical health but also supports mental clarity and sustained energy levels.
The Economic Survey’s recommendations reinforce the urgent need for more stringent food regulations. Implementing clear labelling policies on UPFs will empower consumers to make informed choices, ultimately fostering a healthier and stronger nation.