The European Union (EU) has made a significant mark in the Indian food and beverage industry with its participation in SIAL India 2024, one of Asia’s premier trade shows. The EU’s ‘More Than Food’ pavilion highlighted the exceptional diversity, quality, and versatility of European products, setting new benchmarks for culinary excellence in India.
Highlights of the ‘More Than Food’ Pavilion
The EU pavilion was designed to showcase the breadth and depth of European culinary offerings. Visitors explored a curated selection of premium products, including:
· Cheeses
· Quality meats
· Olive oils
· Fresh fruits
· Chocolates
· Baked goods
The pavilion emphasized stories of authenticity, safety, and sustainability, providing insights into Europe’s commitment to high-quality food production.
Chef Ajay Chopra’s Role
Chef Ajay Chopra, the campaign ambassador, inaugurated the pavilion and hosted an exclusive tasting session featuring innovative dishes crafted with premium European ingredients. These creations blended European and Indian culinary traditions, offering a unique gastronomic experience.
Featured Dishes:
· Sea Salt and Gouda Cookies with Tomato Jam
· Chorizo and Mixed Mushroom & Feta Spring Rolls with Paprika Grapes Chutney
Chef Chopra also delivered live cooking demonstrations, captivating the audience by showcasing how European ingredients can harmoniously integrate with Indian flavors.
Panel Discussion: Decoding the Global Indian Platter
As part of the event, Chopra participated in a panel discussion titled ‘Decoding the Global Indian Platter: Spotting Trends, Creating Opportunities.’
He discussed the rising demand for European products in India. Insights were shared on how European culinary offerings are influencing Indian culinary trends and shaping future opportunities.
Remarks by Pawel Stachowiak
Pawel Stachowiak, Counsellor – Trade and Economic Affairs, Delegation of the EU to India, highlighted the EU’s commitment to strengthening its culinary and trade relationship with India.
Key Statements:
The EU is India’s largest trading partner, accounting for €124 billion worth of trade in goods in 2023, representing 12.2% of India’s total trade. Through the ‘More Than Food’ campaign, the EU seeks to promote the quality, authenticity, safety, and sustainability of its food and beverage products.
SIAL India 2024 served as an excellent platform to enhance awareness of EU offerings, foster collaborations, and address market challenges.
The European Union’s participation at SIAL India 2024 was more than an exhibition of products, it was a celebration of culinary and trade ties between the EU and India. The event successfully highlighted the EU’s premium offerings, creating a bridge between European culinary traditions and India’s evolving food landscape.