Everest Spices appoints Chef Ranveer Brar to be the first ever chef to be appointed as a brand ambassador. The eminent chef manages to be a chef, a TV presenter, a judge, a teacher, and an actor, and thanks to his popular food-shows, he enjoys massive stardom on television and a tremendous fan following on social media as well.
According to Chef Brar, spices have always been his favourite area of study and experimentation, and he believes this association will be a great opportunity for him to dig deeper into not just the brand’s spice laterals but also make further inroads into understanding the food-loving audience’s ever evolving choices and lifestyles.
In recent years, Everest has grown tremendously, gathering the largest market share in this segment and has now even reached out to the Indian diaspora internationally. Hence, this collaboration with chef Brar is expected to reach out to a new audience in the younger age group with ever-changing taste preferences who admires the chef and closely follows his endeavours.
Sanjeev Shah, CMD, Everest Foods, said that they are delighted to associate with Chef Ranveer Brar because it is a perfect brand fit as he understands food and taste, and most importantly, we share the same value system of not compromising on quality.
Today, the chef-turned-actor’s brand value has increased by 20-25% since his acting debut with the Amazon series Modern Love and he is regarded as one of the most adorable and sought-after chef personalities, which has swelled his number of ardent followers by the day.