Functional beverage brand Evocus, best known for its black alkaline water, has made its foray into the ready-to-drink sports hydration category with the launch of Hydration IV Electrolytes Drink.
Positioned as a clean-label, fast-acting hydration solution, the new product is targeted at India’s growing base of health-conscious consumers who are seeking functional beverages that go beyond basic thirst-quenching.
In a media release on Wednesday, the company said this expansion marks a strategic step toward strengthening its presence in the premium wellness beverage segment. With Hydration IV, Evocus aims to tap into the evolving demand for high-performance, convenient hydration solutions and is eyeing a 4X revenue growth by FY26.
“The Indian consumer is waking up to the importance of hydration beyond thirst-quenching,” said Aakash Vaghela, Founder and Managing Director at Evocus. “As the wellness movement accelerates, there’s a massive white space in the market for clean, high-performance hydration solutions. Hydration IV is our bold step in that direction—functional, clean, and convenient.”
The move comes as the sports and wellness beverage market in India continues to expand, with increasing demand for products that offer tangible health benefits.