The U.S. Food and Drug Administration (FDA) has relaxed its labeling regulations, allowing food and beverage companies to claim products contain “no artificial colors” even when natural color additives are used—a move aimed at accelerating the industry’s transition away from synthetic dyes.
Under the revised policy, manufacturers may use the label as long as petroleum-based synthetic dyes are absent. Previously, the claim could only be made if a product contained no color additives at all, including those derived from natural sources. The FDA said the change provides greater flexibility for companies seeking to adopt naturally sourced colorants.
As part of the update, the agency approved beetroot red as a new natural coloring option and expanded the permitted use of spirulina extract as an alternative to synthetic blue dyes.
U.S. Health and Human Services Secretary Robert F. Kennedy Jr. described the shift as progress toward reducing reliance on synthetic additives and promoting healthier eating habits. The policy aligns with the administration’s broader “Make America Healthy Again” agenda, which emphasizes voluntary industry action to improve food quality and reduce processed ingredients.
However, some experts have cautioned that natural dyes are not always subject to the same regulatory oversight as synthetic colorants. Because companies typically self-certify the safety of natural colors, concerns remain about contaminants, chemical treatments, and potential inconsistencies in color performance. Industry representatives also note that achieving the same visual intensity as synthetic dyes may require higher usage levels, potentially affecting formulation and cost.
In announcing the revised rules, the FDA urged manufacturers to minimize impurities—including heavy metals—and ensure the safety and purity of any color additives used.
The agency is also expected to press companies to reduce added sugars later this year, reinforcing dietary guidance that promotes minimally processed foods. While several major manufacturers have indicated support for transitioning to natural colors, others continue to flag supply constraints, higher costs, and strong consumer preference for vivid hues—particularly in confectionery—as ongoing challenges.