The festive season has sparked a significant rise in demand for namkeens and millet-based snacks, with production levels in Indore soaring to 250 tons per day, up from the usual 150 tons. This surge, driven by Diwali preparations, has led local namkeen manufacturers to innovate and introduce new millet-based products to meet consumer preferences for healthier options.
Anurag Bothra, secretary of the Namkeen Misthan Nirmata Evam Vikreta Kalyan Sangh, noted that demand has escalated across India and even internationally. “Namkeen made from millets is seeing substantial demand, prompting local units to introduce a range of new varieties,” he said.
To keep pace with the increased demand, manufacturing units have hired an additional 10-15% of contractual workers. Namkeen retail outlets, especially in Indore, are bustling as local consumption reaches 90-100 tons per day, while the remaining production is sent to other states.
“The introduction of millet and date-based products is a response to growing health consciousness among consumers,” added Anil Saini, a partner at a popular sweet and namkeen chain in Indore and Mhow.
This annual festive boom continues to benefit the namkeen and sweets industry, offering consumers a variety of traditional and innovative snack options.