The croissant
, once confined to premium cafés and leisurely brunch menus, is rapidly becoming a mainstream snack choice for Indian consumers. Fresh consumption insights released by ITC Sunfeast Baked Creations in collaboration with Swiggy point to a sharp rise in demand for the flaky pastry, driven by localization of flavours, new formats and changing snacking habits.
Swiggy’s order data from the past year shows that more than 1.5 million croissants were ordered across major Indian metros, marking a year-on-year growth of nearly 20%. Significantly, ITC Sunfeast Baked Creations now accounts for almost one-third of all croissants ordered in large cities, signalling the brand’s growing influence in shaping India’s evolving baked-snacks category.
Capitalizing on this shift, ITC Sunfeast Baked Creations has partnered with Swiggy to launch CroissantVerse, a curated discovery initiative featuring 18 sweet and savoury croissant variants. Available exclusively on Swiggy’s EatRight section, the range includes protein-forward offerings such as Chicken Béchamel Cropie and Paneer Bhurji Cropie, aimed at positioning croissants as filling, everyday snack options rather than indulgent treats.
Consumer behaviour insights reveal that croissants in India are no longer restricted to traditional crescent shapes or breakfast occasions. Instead, they are increasingly consumed as snack-meal hybrids—replacing puffs, wraps and rolls during tea-time breaks, post-work hunger moments and late-night ordering windows. New formats such as pinwheel croissants inspired by thecha-style flavours and CroPies stuffed with Paneer Bhurji, Chicken Tikka and Mutton Keema reflect this functional shift.
Savoury variants are clearly leading the trend. According to Swiggy, 56% of croissant orders nationwide are savoury, a figure that crosses 60% in cities such as Mumbai and Pune. Chicken-based fillings, egg-and-cheese combinations and mushroom variants rank among the most ordered, placing croissants in direct competition with burgers, sandwiches and wraps.
Bengaluru, Chennai, Hyderabad, Mumbai and Pune have emerged as India’s top croissant-consuming markets. ITC Sunfeast Baked Creations leads preference rankings in Bengaluru, Chennai and Hyderabad. Despite rapid innovation, classic flavours continue to perform strongly, with Almond Croissants—particularly the Frangipane Almond variant—remaining consistent consumer favourites.
Industry observers note that croissants are steadily transitioning from occasional indulgences to habitual food choices. With Indianized flavours, portable formats and protein-led positioning, the once-European pastry is fast securing a permanent spot in India’s modern snacking scene.