MeisterWurst, a German sausage manufacturer, is coming to India and plans to grow in Goa, Jaipur, Ludhiana, Chandigarh, Uttarakhand, Shillong, and Pondicherry. The brand is available across the country through retail general and modern trade in Bengaluru, Mumbai, Chennai, Delhi/NCR, Kolkata, Guwahati, Goa, Coimbatore, Cochin, Trivandrum, Pune, Hyderabad, Mangalore, and Bhopal, among other cities.
For its next phase of expansion, the brand has opted to take the mobile application and dark store routes.India is the biggest upcoming market, especially in food. We have been doing business here since the mid ’90s and know the place. “We are now set to expand our online presence by introducing our products across India,” said Arthur Maurer, Founder of MeisterWurst.