Ghodawat Consumer Limited (GCL), the FMCG arm of the Sanjay Ghodawat Group, has launched Coolberg Diet, India’s first-ever zero-sugar malt beverage. This pioneering innovation marks a major step towards mindful drinking, designed especially for health-conscious and trendsetting consumers seeking flavour without compromise.
Coolberg Diet offers a refreshing, guilt-free experience — a flavourful, zero-sugar and zero-alcohol alternative to conventional sugary soft drinks. With consumers increasingly shifting towards healthier choices, the beverage aligns perfectly with today’s wellness-driven lifestyles.
Available in peach and strawberry flavours and packaged in a chic 330 ml glass bottle, Coolberg Diet redefines the non-alcoholic beverage segment in India. Priced at ₹109, it contains less than 5 kcal per 100 ml, zero added sugar, and no caffeine — making it ideal for gym-goers, diabetics, keto followers, and Gen Z wellness enthusiasts alike.
Speaking on the launch, Salloni Ghodawat, CEO of Ghodawat Consumer Limited, said,
“At Ghodawat Consumer Limited, our mission has always been to offer innovative, better-for-you products that reflect evolving consumer preferences. Coolberg Diet isn’t just a beverage—it’s a lifestyle choice for those who want to enjoy flavour and refreshment without compromising on health. As demand for functional and guilt-free beverages grows, we’re confident that Coolberg Diet will resonate with consumers seeking balance, quality, and a smarter way to refresh.”
Setting a new benchmark in the beverage market, Coolberg Diet combines zero sugar, zero alcohol, and no caffeine, making it suitable for all age groups and social occasions. It’s also versatile — enjoyable straight from the bottle or as a base for mocktails and mixers. Its premium look and aspirational branding cater to the tastes of modern consumers, positioning it as a trailblazer in the Indian beverage space.
By tapping into the growing trend of functional and non-alcoholic beverages, Coolberg Diet offers a healthier, more sophisticated alternative to traditional soft drinks. It will soon be available across leading quick commerce platforms, modern trade, and general trade outlets.
With this launch, Ghodawat Consumer Limited reaffirms its dedication to quality, innovation, and consumer-centric product development — ushering in a new era of healthier, more mindful beverage choices in India.